django many to one field

To handle One-To-Many relationships in Django you need to use ForeignKey.

The documentation on ForeignKey is very comprehensive and should answer all the questions you have:

https://docs.djangoproject.com/en/dev/ref/models/fields/#foreignkey

The current structure in your example allows each Dude to have one number, and each number to belong to multiple Dudes (same with Business).

If you want the reverse relationship, you would need to add two ForeignKey fields to your PhoneNumber model, one to Dude and one to Business. This would allow each number to belong to either one Dude or one Business, and have Dudes and Businesses able to own multiple Numbers. I think this might be what you are after.

class Business(models.Model):
    ...
class Dude(models.Model):
    ...
class PhoneNumber(models.Model):
    dude = models.ForeignKey(Dude)
    business = models.ForeignKey(Business)