How can Machine Learning be applied to improve customer experience in e-commerce?
In addition to personalization and chatbots, Machine Learning can be used for fraud detection in e-commerce. By analyzing patterns and anomalies in customer behavior and transactions, ML models can identify and prevent fraudulent activities, ensuring a safe shopping experience for customers.
By leveraging Machine Learning algorithms, e-commerce companies can create personalized product recommendations based on customer browsing and purchasing history, leading to higher customer satisfaction and increased sales.
Another way Machine Learning can enhance customer experience in e-commerce is through chatbots powered by Natural Language Processing. These chatbots can provide instant support to customers, answer queries, and help with product recommendations, mimicking human-like interactions.
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